Christie ([info]karayzieho) wrote,
@ 2008-04-09 10:02:00
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Entry tags:moto

Girls, Motorsports and Aggression
The topic came up on barf recently as to whether or not a woman might ever be racing in Moto GP, the world's premier motorcycle roadracing circuit. One of Moto GP's recent world champions, Valentino Rossi, is the 7th highest earning sports personality in the world (2nd outside the United States), earning an estimated $30 million a year, according to Sports Illustrated. In the thread, someone made the statement "then there has to be some deficiency in women, other than the societal to explain why there aren't any top level women in motorcycle racing. Or is the answer, because they never wanted to?"

Now, I'm not sure that I believe it's possible for women to race or ride as well as men. There don't seem to be any physical limitations, like in football, but there might be a fundamental lack in the aggression necessary to dominate. I was really tempted to reply, just because I'm interested in the topic, and I put together the following unposted response:

Images in the media totally support the societal ideal of the man that kicks ass and comes home to supportive woman. Everything from the television shows we watch to the commercials that are shown to the print advertising we see in magazines support this, with a few notable exceptions.

Case in point: a Bridgestone ad that's been running on Speed channel all the time lately features a squirrel running out into the road to get a nut. Car approaches. Squirrel screams like a little girl. All the other forest creatures scream like little girls; the deer, the owl, the praying mantis, the female human passenger in the approaching car. But her big, strong man smiles knowingly and swerves the car deftly around the helpless squirrel, saving the day. It's a really cute ad, but would you EVER see a woman driving the car? NO! There isn't a single car ad out there that features a woman behind the wheel of a performance car.

Popular culture seems to be more supportive of men and women who fall into these stereotypes, and often don't know how to handle people who don't. Society has always had fiercely held ideals about the role of motherhood and what proper behavior for a female constitutes. Parents, usually wanting the best for their kids, and intentionally or not, typically encourage their boys to do boy things and their girls to do girl things. They want their kids to fit in. God bless Mr. Myers [father of a local 14 year old girl who many believe represents one of the only current possibilities for a female Moto GP rider] for being so supportive of a little girl who wants to race.

There might be a lot of nature to it - maybe the average girl will never be aggressive enough to race at the top. But that's the beauty of average...there are always individuals out there who are not...




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[info]pucks
2008-04-09 05:57 pm UTC (link)
It's a really cute ad, but would you EVER see a woman driving the car? NO! There isn't a single car ad out there that features a woman behind the wheel of a performance car.

There is the Cadillac CTS commercial with Kate Walsh

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[info]karayzieho
2008-04-09 06:07 pm UTC (link)
Ah yes, I have seen that...thanks for the reminder! I have to think though, that exceptions are made in the case of celebrities.

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[info]sweet_byrd
2008-04-09 08:17 pm UTC (link)
Isn't that the one where she purrs "when you turn on your car, does it return the favor"? I'm not sure the car-as-vibrator approach really counts as an egalitarian representation of women vis a vis performance motoring because of the blatant and overwhelming sexual innuendo. She isn't driving the car so much as screwing it. Which isn't a bad thing, in and of itself, but "performance vibrator" and "performance car" are very different concepts.

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[info]karayzieho
2008-04-09 09:09 pm UTC (link)
Agreed. I hadn't thought of it that way, even after reading an article about the Kate Walsh CTS ad in Advertising Age, commending Cadillac on finally figuring out how to get their cars to be known for sex appeal again.

For helping Cadillac get sexier again, I think the ad is a win. A man in the same ad, that would just be creepy and perverted, rather than awash in Sex and the City style fun.

Also, if one was trying to shift adult women's perspectives into valuing cars for performance, as opposed to "safety" (supposedly women's number one concern with cars), perhaps making it sexy is the only way to do it. Not every adult woman's perspective would be swayed in this way though, of course...

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[info]sweet_byrd
2008-04-09 10:46 pm UTC (link)
... and these are good points. Very good points, in fact. But when this is the only performance-related pitch featuring a woman out there, well, I can't help but look askance at it. It is at least a very different image than that of men in appealing to automotive performance.

I have always kind of wanted to see a woman pitching cars as a source of control and freedom (hence my fondness for driving a stick shift and having something of a lead foot). I'm picturing an advertisement for a sports car or a convertible -- the ad mentions the car's powerful engine and how the (ex)boyfriend told her she wasn't "man enough" for it, and then shows her running over his photo and taking off on a road trip -- the actress with the wind in her hair, taking the curves and stretches down Big Sur like she's riding a roller coaster, smiling and looking satisfied as she hears the motor work going uphill -- pitch the car as sexy/fun/power/freedom.

I don't know how it would play to most women (I suck at anything regarding the opinions of "most" people), but I imagine the smart single (or maybe double-income-no-kids) woman might really respond to that. And I'd sure like to see it.

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[info]karayzieho
2008-04-10 07:35 pm UTC (link)
I agree. There are three images that I love: one is towards the end of the film Cruel Intentions, after the character Ryan Phillipe has died tragically. We see Reese Witherspoon's character driving a classic luxury convertible with exactly this air of control and freedom.

The second is somewhere in Kill Bill Volume 2, where we see Beatrix Kiddo in beautiful black and white, assertively piloting a convertible against a rear-projected sky.

The third appeals to my materialism, sense of adventure and "girls kick ass" mentality. It's an ad for Mastercard, set to the Sound of Music song these are a few of my favorite things. It's not often that you see women aggressively pursuing interesting hobbies outside of the home, it's much more a male oriented ideal.

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[info]juniorbird
2008-04-11 11:39 pm UTC (link)
I tend to think aggression is both innate and learned. Court is far more aggressive than the other women in our Krav classes, and the instructors clearly treat her differently (and better) because of it. She's naturally aggressive, and also has built that aggressiveness through years of competitive sports.


But I think it can be built, too. One of the girls who regularly works with Court in Krav has become a lot more aggressive for it. The problem, as you suggest, seems to be the lack of appropriate role models for a lot of women. There are plenty of people who show that social aggression is valid for women -- see Sex and the City, or Cruel Intentions, or just your high school's head cheerleader -- but very few examples of how that aggression can be channeled in other ways.

Sports may be a special case, however. If a woman can be, say, in the top 30% in aggression -- not that hard -- then she can get ahead in business pretty well. But anybody who wants to be a top Moto GP rider had better be in the top 0.5% in aggression, male or female. That's true of most sports, and is a very tall order.

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